The Point: Who You Gonna Worship?

Idolatry isn’t always this obvious. For the Colson Center, I’m John Stonestreet with The Point.

Pascal famously said that we have a “God-shaped hole” in our hearts that only God can fill. But in this culture of constant commercial messaging, it’s easy to get the impression that the hole in our hearts is actually “stuff-shaped” and can only be filled with the latest, greatest objects that we’re being sold.

We’re bombarded all the time—online, on TV, driving by an ad on the side of a bus—with the message that buying will make us happy.

Most of the time, it’s subtle. But then there’s Cadillac.

A new online ad features a bright red, shiny SUV driving in front of a beautiful 20-something who’s gazing longingly at it . . . and the background vocal sings, “On your knees, patiently, quietly, faithfully, worship me.”

I’m not making this up. I had to look up the lyrics to make sure I was hearing it right.

At least GM and Cadillac aren’t being subtle, but it’s a good reminder: Every day we must choose whom we will serve. Stuff? Or the Lord?

 


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  • Scott

    I think GM hired Wormwood to create their ad before it was approved by his affectionate uncle Screwtape!

    I’m so glad John is pointing this advertisement out and calling us to recognize it for what it really is. I just wish John’s message would follow directly after the GM ad every time it airs.

  • Just One Voice

    Today, I choose to worship the LORD!

    I also choose to continue NOT having any television services or radio at home. Just too much garbage on there!

  • Jacqueline Lee Lambie

    Thank you for shedding light on this abominable marketing tactic. I have posted it on my Facebook Wall for my children and grandchildren to see.
    One point of clarification about the “God-shaped hole in the human heart” that you credit to Blaise Pascal is true; however, it is common knowledge that in “Confessions” Saint Augustine is the seminal theologian wrote extensively about this concept. Speaking to God, Augustine said, “Our hearts are restless until they find their rest in You.” Pascal, a Catholic Theologian, was rewording this Augustinian concept. For further clarification, see Hindsfoot.org/godsha.html.

  • Cathy Brennan

    I’m so glad someone else is seeing this. Thanks for your article. This disturbs me on such a new level. I am just taken back by how such a company could be so out there in their advertising. This really offends me. Not sure why I am so surprised by it. As a company, they have totally lost a customer here. Maybe if more people would voice their offense to this, companies who advertise would listen up and see that the general public does frown on placing objects before God. It’s disrespectful to even suggest this. It’s just to obvious. Someone should call them out on it.