The Point: Kraft’s Squishy Family

If “family” means everything, it doesn’t mean anything. For the Colson Center, I’m John Stonestreet with The Point.

The award for the most misleading Super Bowl commercial goes to Kraft foods, which showed “families” from around the country with the announcement that turned a noun into a verb, “There’s thousands of ways to family.”

And then they continued…“We think every single one of them is a great way…There is no one right way to family.”

Kraft’s definition of “family” here is squishier than overcooked macaroni. If there’s no one right way to family, is there a wrong way? Like for example, the recent story of a North Carolina father and daughter living together in incest? Is that a wrong way? What about group parenting? Abusive parenting?

At some point, we’ll have to reckon with the deconstruction of the word “family”—and I mean the noun, not the non-existent verb. And when we do that, we’ll have to draw lines. Maybe even exclude people. You see, “family” has an original design.

Sure, there’s more than one way to do it, but some of them are wrong.



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