"I have come to certain conclusions. First, that McLuhan never made arguments, only assertions. Second, that those assertions are usually wrong, and when they are not wrong they are highly debatable. Third, that McLuhan had an uncanny instinct for reading and quoting scholarly books that would become field-defining classics. Fourth, that McLuhan’s determination to bring the vast resources of humanistic scholarship to bear upon the analysis of new media is an astonishingly fruitful one, and an example to be followed. And finally, that once one has absorbed that example there is no need to read anything that McLuhan ever wrote."

Read more: Alan Jacobs, The New Atlantis