Regarding Ben & Jerry's new "Hubby Hubby" flavor and the company's related activism—I am all for freedom of expression. Ben & Jerry’s has long been a supporter of progressive causes and—to their credit—has supported them openly, as opposed to other companies that have funded liberal causes while offering lip service to traditional values in order to appeal to middle America. If they are willing to take a calculated financial risk (albeit only in their own liberal little corner of the Northeast) to stand for a cause they believe in, more power to them.
But one has to ask, what would happen if, say, Breyer’s, were to market a “Proposition 8 Swirl” flavor in California? The wailing and gnashing of teeth would be almost biblical, and the news pundits would fall over each other trying to be the first to condemn it.
I’m not saying such an approach would be advisable, but it is fun to speculate. Is there a double standard amidst the double fudge ripple?